Bridge

Click on the brochure via image below
Prospectus
Overview

Dr. Larry Lapide
Larry Lapide, Ph.D.
   Research Director, Demand Management Solutions Group

   Director, Demand Management, MIT Center for Transportation & Logistics 

LISTEN NOW to
MIT's Dr. Larry Lapide
What you should
know about the
DM Solutions Group
 Play Now

Hear the results of
an industry survey
on DM practices
 Play Now
Understanding and applying the DYNAMICS of demand management is one of the very few uncharted areas available to businesses to develop new COMPETITIVE WEAPONS and INCREASE PROFITS. -- Dr. Larry Lapide: MIT Center for Transportation & Logistics

A Powerful Opportunity to Revolutionize Demand Management and Increase Profitability


Join an elite peer organization committed to advancing the understanding,
 theory and practice of demand management.

Managing demand has always been a difficult challenge for companies, but as markets have become more volatile and customers less tolerant of service failures the challenge has taken on new urgency. A company's profitability and even survival are determined to a great extent by its ability to anticipate demand and deliver product when the customer wants to make a purchase.

The DM Solutions Group will identify the strategies, principles and methods that companies can use to optimally match supply and demand over time. It will take a systematic look at demand management issues, and provide new insights and solutions that companies can turn into competitive advantage.